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Frequently Asked Questions

Marketing is about putting the right message, in front of the right person, at the right time. Digital marketing enables your organization to do all of these things. By choosing the channel(s) most visited by your target persona and crafting a unique message that cuts through the noise, you can generate impressive amounts of leads and brand awareness at an efficient cost. 

However, digital marketing is not as simple as running one Google Ads campaign and calling it a day. Any organization that is serious about its digital marketing strategy will be consistently generating and promoting new content that attracts and delights its customers, as well as experimenting with new channels.

What digital marketing channel you want to leverage is dependent on your goal, although many can be quite effective for multiple goals simultaneously. For example, running ads on LinkedIn can be excellent for lead generation, or simply brand awareness and getting known. On the other display ads on Google or other search networks can be tremendous for building awareness of your brand and getting eyeballs, but may not be as productive for driving leads for some organizations. 

Ultimately, there is a channel for everyone. No matter your organization, some mix of search engine advertising, paid social advertising, content marketing, search engine optimization, email marketing, and organic social posting will be able to drive results.

We provide the top outsourced marketing solution on the market, from paid search advertising to website design, that helps organizations cost-effectively drive qualified leads with high purchase intent into the funnel. Leveraging a data-driven approach, we help your team create engaging marketing content, and place that content in front of the right person, in the right place, at right time to drive not only qualified leads but revenue for your firm.

“Need results NOW”  This point is not just about marketing. You cannot start marketing from a point of desperation. You need to be prepared to give marketing anywhere from 6 months to a year to really see results. Sure, there are programs that can be implemented to deliver some “quick wins”—but sustainable success takes time.

 

Not necessarily. Although there are many options for outsourcing your marketing, including hiring talented freelancers and agencies that operate outside the U.S., outsourcing your marketing typically involves deciding which skill sets you are lacking in-house and finding the right resource—an individual freelancer, a freelancing service, or a marketing agency—to do those things for your company.

Really well! The best-outsourced marketing relationships have a few key components – a commitment to communicate consistently, clear expectations of deliverables, timing, and goals you want to achieve, and a chemistry that makes the work enjoyable. On the company side, you’ll want to have a key point person to manage the day-to-day relationship with outsourced resources.

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